What STOPS People from Exploring Your Website? 

THE BIG FOUR

• Difficult Navigation: Can people find what they came to the website to find? Do they need to search for what you do, who you are, where to find you, how to utilize your business? Make sure the menu bars are clear and the tools on the site (maps, order forms, product and service information, etc) are easy to use and are still functional. Tools change all of the time – make sure your site is up to date and working well.
• Lack of Responsiveness on all Devices:  Responsiveness in a website is demonstrated through its ability to adapt and optimize content across various devices and screen sizes. A responsive website dynamically adjusts elements like text, images, and layouts, ensuring they remain visually appealing and user-friendly on everything from desktop computers to smartphones and tablets. This adaptability is achieved through coding techniques like media queries and flexible design frameworks. A responsive website seamlessly reorganizes its components, maintaining a consistent and engaging user experience regardless of the device being used to access it.
• Slow Load Time: Load time is critical for websites as it directly impacts user experience. A fast-loading site keeps visitors engaged, reduces bounce rates, and enhances overall satisfaction. Moreover, search engines prioritize fast-loading sites, leading to better search rankings and increased online visibility.
• Lack of Professional and Responsive Design: A visually appealing design captures visitors’ attention and establishes a positive first impression, reflecting the brand’s identity and values. The feel and features can optimize the user journey, enhancing engagement and conversions through intuitive layouts and aesthetic elements. And, it’s all got to work together.

We are excited to announce the transfer of ownership of Engine Web Development & Marketing to Jesper Dinesen. This new ownership of the company took effect July 1, 2023.

In 2005, Jesper started the company that is now known as Engine and has continued to head the development for the past 18 years. Ownership was transferred to a business group in 2012 to promote opportunities for growth. Jesper is the person that you have all come to know over the years and he will continue to lead his company with the same focus on personal relationships, service and professionalism to all of you that he has shown since the beginning.

The Engine team will remain unchanged. Claire, Nate, Robert and Jesper will continue to be your go-to squad for Engine and we are excited that everyone has been so supportive of this transition and are dedicated to the success of our clients.

What does this change mean for you? Please update your records to reflect our new mailing address: Engine PO Box 141485, Grand Rapids, MI 49514.

We have some new goals for the future and our focus will remain the success of our clients. Thank you in advance for your support.

Sincerely,

Engine Web Development & Marketing