Tips to Make the Most of Your Google Business Profile

Make the Most of Your Google Business Profile

Whether you’re just getting started with a Google Business Profile or already have one, keeping it updated and optimized is key to connecting with potential customers. Your Google Business Profile is like your digital storefront—an easy way for people to find essential information about your business.

The goal? To optimize your Google Business Profile to share the basics of your business and encourage customers to click through to your website to learn more!

Supercharge Your Business with a Winning Google Business Profile

Imagine someone searching for your business and instantly finding everything they need—your hours, location, photos, and reviews. A well-maintained Google Business Profile makes it easy for potential customers to take that next step toward working with you. Whether you’re setting one up for the first time or refreshing an existing profile, here’s how to make it stand out.

For Newbies: Getting Started with Your Profile

If you don’t have a Google Business Profile yet, it’s time to create one! Go to Google Business Profile Manager to claim your business. After verifying you’re the owner (follow the steps as directed), you can start building your profile.
Fill it out completely with your business name, address, phone number, website, and a description that highlights what makes your business special. Be specific when choosing your business categories—this helps people find you.

For Current Profile Owners: Time to Freshen Up

Already have a profile? Awesome! Now’s the time to review it and ensure everything is up to date. Are your hours, address, and services accurate? Has your business evolved? Regularly updating your profile keeps it relevant and builds customer trust.

If you need help finding your business, support is just a click away!

Photos: Attract More Customers with Visuals

Whether you’re starting fresh or maintaining an existing profile, photos are essential. High-quality images give potential customers a glimpse of your business.

New profiles: Add professional shots of your storefront, interior, products, and team.
Existing profiles: Regularly update your photos to keep things fresh and engaging.

Customer Reviews: Boost Your Credibility

Reviews are a key factor in your online reputation. They influence potential customers and help your profile rank higher in local searches.

For new profiles: Encourage happy customers to leave reviews by sharing a quick link or asking them after a great experience.
For existing profiles: Respond to all reviews—both positive and negative—to show you value customer feedback.

Keep Your Profile Current

Your Google Business Profile isn’t a “set it and forget it” tool—it needs regular attention.

New profiles: Make a habit of checking your profile monthly to ensure all info is accurate.
Existing profiles: Refresh your hours, services, and promotions as needed. Use Google Posts to share updates or special offers.

The Next Step: Your Website Matters

Once your Google Business Profile is up and running, the next step is converting visitors into customers by driving them to your website. Your website should:

Look professional and modern
Be easy to navigate
Provide the information customers need

Studies show that businesses should update or redesign their websites every 3–5 years to stay user-friendly, incorporate new features, and keep up with design trends. If your website hasn’t been updated recently, it might be time to make a change. For more information on reasons to update your site, check out this blog.

We value your business and the incredible work you do. An updated Google Business Profile is more than just information – it’s your digital storefront. Take a few moments to refresh your profile and showcase what makes your business unique. Not only will this help potential customers find you more easily, but it also gives them a glimpse into your professional world.

Need help updating? It’s simple, but we’re here if you want a hand. At Engine Web Development, we specialize in creating websites that look fantastic, function flawlessly, and help your business stand out. Reach out to us today to talk about what a new website could look like for your business. We’d love to send you a proposal and help make your 2025 website amazing!

Engine Web Development: Crafting powerful web experiences in West Michigan and beyond since 2005.

Does Your Business Need a New Website?

Why Your Business Likely Needs a New Website

Your website isn’t just a digital business card—it’s your most powerful marketing tool and often the first impression potential customers have of your business. At Engine Web Development, our award-winning design team is revolutionizing how businesses connect with their audiences online.

A Partnership Built on Trust

Many of you reading this have been with Engine Web Development for years—some for over a decade—and you know firsthand our unwavering commitment to personal service. In a world where automated responses and chatbots are becoming the norm, we steadfastly maintain our dedication to genuine human connection. When you work with us on a new website, you’re not just getting a service; you’re partnering with real people who take the time to understand your vision and bring it to life.

Our success is built on the relationships we’ve cultivated and the trust we’ve earned through years of delivering personalized, attentive service. We rely on our skills and experience, not automated solutions, because we believe your business deserves nothing less than our full expertise and attention.

Exceptional Design

The design team we work with aren’t just creators—they’re digital storytellers who understand the delicate balance between aesthetics and functionality. We bring a unique perspective and specialized expertise to your project, whether it’s crafting intuitive user interfaces or developing stunning visual experiences. With backgrounds in both traditional design and cutting-edge digital media, your website remains timeless and impactful with a fresh look.

The Power of Mobile-First Design

The way people access the internet has fundamentally changed, and your website needs to keep pace. Our mobile-first approach ensures your site doesn’t just work on smartphones—it thrives on them. We craft experiences that feel natural and engaging whether your customers are browsing on their phone during their morning commute or making purchases from their tablet at home. Every element, from navigation menus to contact forms, is thoughtfully designed to work flawlessly across all devices.

Transform Your Brand with a Fresh New Look

First impressions happen in milliseconds, and an outdated website can send potential customers running to your competitors. A fresh, modern design signals to your audience that your business is current, professional, and ready to serve their needs. Our team excels at capturing your brand’s essence and translating it into a compelling visual story that resonates with your target audience. We combine bold, contemporary design elements with intuitive navigation to create websites that not only look stunning but drive real business results.

Even if you are part of a business that does not rely on your website for the bulk of your business, an updated, professional, mobile-responsive and user friendly website is important.

Why Update Your Web Presence Every 3-5 Years?

Technology Evolves Rapidly

The digital landscape changes at breakneck speed. What was cutting-edge five years ago might be holding you back today. Modern websites leverage new technologies that enhance security, provide better analytics, and integrate seamlessly with the latest business tools and platforms. By staying current, you ensure your business remains competitive and capable of meeting evolving customer needs.

Speed is More Critical Than Ever

In an age where every second counts, website speed can make or break your online success. Research shows that nearly half of users expect pages to load in 2 seconds or less, and a significant portion will abandon a site that takes more than 3 seconds to load. Modern development techniques allow us to create websites that not only look stunning but perform at peak efficiency, keeping your visitors engaged and your search rankings strong.

SEO Standards Keep Changing

Search engines have become increasingly sophisticated, and older websites often struggle to meet current SEO requirements. A new website built with modern best practices can dramatically improve your search visibility. We implement the latest SEO strategies, including mobile-first indexing and Core Web Vitals optimization, ensuring your business gets found by the right people at the right time.

User Experience Takes Center Stage

Today’s users demand intuitive, seamless experiences, and their expectations are higher than ever. A modern website needs to guide visitors effortlessly to the information they seek while providing an engaging, memorable experience. Our designs focus on clear navigation, streamlined processes, and accessible design that works for all users, helping turn visitors into customers.

Let’s Transform Your Online Presence

At Engine Web Development, we’ve spent the last 20 years crafting exceptional web experiences for businesses across West Michigan and beyond.

We don’t just build websites—we create digital experiences that drive conversions, enhance your brand, and generate measurable results for your business.

Ready to Take the Next Step?

Let’s explore what a new website could look like for your business. Our team will take the time to understand your unique needs, goals, and vision. We’ll show you how we can transform your online presence into a powerful tool that drives growth and success for your organization.

Contact us today for a free consultation. Whether you’re looking to refresh an outdated site or build something entirely new, we’re here to help you create a web presence that truly represents your business and connects with your audience.

Engine Web Development: Crafting powerful web experiences in West Michigan and beyond since 2005.