Revitalize the Look: Keeping it Visually Fresh
Your website’s appearance is like the curb appeal of your digital dwelling. So, how often should you give it a facelift? Well, think of it like redecorating your living room. A complete overhaul might be every couple of years, but minor touch-ups, like changing banners, modernizing a font, or tweaking colors, can be done more frequently. Keep it visually appealing to make that lasting first impression.
Content Overhaul: Spice Things Up Regularly
Content is king, they say, and they’re right on many levels. For blogs, a weekly or monthly piece could be the sweet spot to get people to your site and offer them information of value. Content is also key for SEO. Adding regular content to your site, while implementing SEO tools like meta tags and keywords are important to bring people to your site. At Engine we write content from blogs and case studies to web pages and social media posts. All content articles are written with SEO-focused strategy and readability.
Maintenance: Tackling the Nitty-Gritty
Just like you’d do some spring cleaning at home, your website needs regular maintenance. How often? Well, a monthly check-up should suffice. Hunt down broken links, update plugins, and ensure everything is running smoothly. It’s the digital equivalent of changing the oil in your car – preventive maintenance saves you from bigger issues down the road. At Engine, we have several clients who have a monthly maintenance plan where we go in every month to make sure everything is updated and we send you a report of what was done each time. Reach out if you are interested in a maintenance package.
Platform Shuffle: When and Why to Switch Things Up
The technology world evolves faster than a Netflix series plot, so it’s natural to wonder when it’s time to upgrade your website’s platform. Major changes, like switching from WordPress to a custom CMS, might happen every few years. But if your current platform isn’t meeting your needs, don’t hesitate to make the jump. At Engine we can let you know if you need to update your platform. Reasons for this need are most often that you are on a platform no longer supported by updates. When updates cannot be done you run the risk of lower speed, broken pages, and security holes. Reach out if you would like more information on what platform you are on and what advice we would have on staying where you are or available updates.