SEARCH ENGINE OPTIMIZATION
A common question we get these days is, “What can I do for SEO to help my website get noticed?”
While Engine Web Development offers some great SEO services, we don’t cover everything – and even if we did, the “everything” is constantly changing! As search engines tweak their algorithms, the tools and strategies for SEO are always evolving. So, what does that mean for your website, and what does it mean for us at Engine Web Development? In this blog, we’ll break down what we know, what we do, and what we don’t – as of right now.
The SEO Toolkit: From Basic to Advanced
There are tons of SEO tools out there, and they vary widely in features and price. At the basic level, you’ve got free or low-cost tools for simple keyword research and site audits. These are usually perfect for small businesses or those just getting started with SEO.
As you move up, mid-tier tools offer more features like in-depth analytics, competitor analysis, and content optimization tips. Growing businesses or agencies tend to use these.
At the top level, enterprise-grade platforms integrate with other marketing tools and offer advanced features like AI insights and predictive analytics. These are used by larger companies with dedicated SEO teams to manage more complex digital strategies.
We can help with the basic and mid-tier tools.
Building a Strong SEO Foundation
At Engine Web Development, we understand that the key to long-term SEO success lies in having a solid foundation. That’s why we approach every website project with SEO best practices in mind from the ground up. Our team leverages the latest technologies and industry standards to ensure that your website is optimized for search engines right out of the gate.
In other words, we’re a team of developers who create websites that are not only functional but optimized for SEO from the get-go. Here’s what we focus on:
- Clean, semantic HTML structure
- Fast loading times
- Mobile responsiveness
- Proper use of meta tags and structured data
- Optimized URL structures
- User-friendly navigation
These elements set you up with a strong platform that can grow as your SEO strategy evolves.
What We Do and Don’t Do
We play to our strengths. We’re experts at building SEO-friendly websites and producing high-quality content. However, we don’t offer the full range of SEO services that specialized SEO agencies might. Here’s what we focus on:
What we do:
- Build SEO-optimized websites from the ground up
- Create engaging, SEO-friendly content (like blog posts and case studies)
- Ensure proper technical SEO implementation
- Provide comprehensive SEO analysis and site evaluations
- Offer social media services like creating posts for Meta and designing newsletters with MailChimp
What we don’t do:
- Link building campaigns
- Google Ads management
- Extensive off-page SEO strategies
- Ongoing rank tracking and reporting
Our approach is centered on giving you a solid foundation for your online presence. We believe that a well-structured, fast-loading, and content-rich website is the bedrock of any successful SEO strategy. While we don’t handle all aspects of SEO, we set you up for success and can work alongside specialized SEO agencies if you choose to engage one for more comprehensive services.
At Engine Web Development, we’re all about getting the basics right. Our services are designed to give you a clear picture of your website’s SEO foundation and how to strengthen it. We don’t just chase the latest trends – we focus on building a solid, lasting online presence for your business. Whether you’re starting from scratch or looking to improve, our team is here to ensure your site has the strong, search-engine-friendly base it needs to thrive in today’s digital landscape. We’ll help you understand where you stand, what needs work, and how to set your site up for long-term success.
Staying Ahead of the Curve
As a company deeply rooted in programming, coding, and functionality, we’re always at the forefront of technological advancements. This allows us to implement cutting-edge SEO techniques that align with the latest search engine guidelines and best practices.
While we focus on building SEO-friendly websites, we know that SEO is an ongoing process. That’s why we offer select SEO services like content creation and optimization, social media integration, and SEO evaluations.
At Engine Web Development, we’re committed to building websites that are not only visually appealing and functional but also primed for SEO success from the ground. By combining our technical expertise with targeted SEO services, we help businesses establish a strong online presence that’s ready for further optimization.
While tools and tactics may shift, the core principles of quality content, user experience, and technical excellence remain the same. Start with a solid foundation, and you’ll be set up for success in the ever-evolving SEO landscape.
We offer two key services to help you understand and improve your website’s SEO performance:
1. SEO “Deep Dive”
12 hours
Our full SEO analysis is a deep dive into your website’s performance from an SEO perspective. This comprehensive service includes:
- A thorough examination of your website’s current SEO status
- Competitor analysis, including direct evaluation of their analytics
- In-depth keyword research tailored to your industry and target audience
- Evaluation of on-page and off-page SEO factors
- Analysis of your site’s technical SEO elements
What sets our analysis apart is our commitment to a personalized, non-automated approach. We don’t rely on automated reports. Our experts manually review the data and provide custom, actionable insights tailored to your website.
This manual approach allows us to consider nuances that automated tools might miss, ensuring you receive recommendations that are truly relevant and impactful for your business.
Once we are done analyzing your data, we give you a report including our findings and steps you can take to improve your site traffic.
2. Site Evaluation for SEO Basics
2-4 hours (estimate) for evaluation After evaluation, we will provide you with information on what is needed to optimize the site and an estimate to do that work.
We offer a comprehensive website evaluation that ensures your site is up to speed with the latest SEO essentials. In today’s fast-paced digital world, staying ahead of the curve is crucial for online success.
Here’s the thing: even if we’ve built your site in the past, it’s important to remember that technology and search engine algorithms are always evolving. What was considered cutting-edge just a short while ago might not quite hit the mark today. Plus, new techniques that weren’t even on the radar before are now key players in boosting your site’s performance.
Our thorough evaluation focuses on the fundamental SEO elements that modern search engines like Google prioritize when ranking websites. We’ll take a close look at:
- Review of meta tags (title tags, meta descriptions, header tags)
- Analysis of image optimization, including file names and alt text
- Examination of URL structures
- Assessment of site navigation and internal linking
- Evaluation of content quality and keyword usage
- Check for proper implementation of schema markup
- Review of mobile responsiveness and page load speeds
- Analysis of Core Web Vitals and user experience metrics
- Evaluation of voice search optimization
- Assessment of video content optimization
- Review of featured snippet optimization potential
We’ll follow up with recommendations and, if desired, implement the changes to bring your site up to date.
If you’d like to learn more about our SEO Deep Dive, Site Evaluation service, or want to schedule a meeting to discuss our content services, feel free to reach out! Fill out our contact form at the bottom of the page or email me directly at michelle@runengine.com.
We’re ready to help you strengthen your online presence and elevate your website.