Ever wonder how some businesses seem to stay top-of-mind? Often, it’s through the power of email newsletters. Really! An uptick is happening in emails lately. Many of us receive so many that we do not want, but the ones that we recognize and enjoy we open quickly. That’s what you want your email to be for your clients, customers and prospects. Newsletters a fantastic way to connect directly with your audience, share valuable information, and drive business. But let’s be real, crafting emails that people actually want to read can feel daunting. That’s where email services come in, and we’re here to help you navigate it!
MailChimp (We Really Like Them!)
There are several email marketing platforms out there, but we’ve found MailChimp to be a real winner. What’s not to love? They have a great story of starting as a fun, quirky side project and growing into a powerful tool. Plus, their support is top-notch, and the platform is incredibly easy to use. It’s a reliable and user-friendly choice for businesses of all sizes.
Think of MailChimp as your email marketing sidekick. It’s a user-friendly platform that makes creating and sending newsletters a breeze. Plus, it helps you stay compliant with the CAN-SPAM Act, which is super important! This law protects people from unwanted emails, and MailChimp provides built-in tools for easy opt-outs, ensuring you’re always sending emails responsibly. Using a proper email marketing platform like MailChimp is way better than sending mass emails from your Gmail or Outlook, which can land you in trouble and get your emails marked as spam.
Getting Started with MailChimp:
- Sign Up: Head over to MailChimp’s website and create an account. They have different plans, but the free one is perfect for getting started as long as you have a small list and just want basic features. Be sure to review the plans listed and for a small amount per month, you may find the additional features useful.
- Create Your Audience: This is your list of email addresses. You can manually add them, or import a list from a spreadsheet.
- Design Your Newsletter: MailChimp offers pre-designed templates and a drag-and-drop editor, making it easy to create beautiful newsletters without any coding knowledge.
- Write Engaging Content: Crafting engaging email newsletters is about more than just broadcasting information; it’s about forging genuine connections. Share valuable insights, highlight your expertise, and weave in compelling stories that resonate with your audience. By blending informative content with personal touches, you build trust and foster relationships, transforming your email list from passive recipients into active, engaged members of your community.
- Send and Track: Once you’re happy with your newsletter, hit send! MailChimp provides detailed analytics, so you can see how many people opened your email, clicked on links, and more.
Tips for Newsletters That Convert:
- Know Your Audience: What are their interests? What problems can you solve for them? Tailor your content to their needs.
- Write Compelling Subject Lines: Your subject line is like a headline – make it catchy and intriguing!
- Provide Valuable Content: Share helpful tips, industry news, exclusive offers, or behind-the-scenes glimpses of your business.
- Use Visuals: Break up text with images and videos to keep readers engaged.
- Include a Clear Call to Action: Tell your readers what you want them to do (e.g., “Visit our website,” “Shop now,” “Learn more”).
- Keep it Consistent: Send newsletters regularly to stay top-of-mind.
- Mobile Friendly: Make sure your newsletter looks great on phones and tablets.
A Personal Touch: Connecting With Your List
Many businesses find that writing their own newsletters is a fantastic way to build a more personal connection with their audience. Sharing your own voice and insights can make your emails more engaging and meaningful.
Let Engine Web Development Streamline Your Email Marketing
We understand that running a business is demanding, and email marketing can feel like just one more thing on your to-do list. That’s where we come in! At Engine Web Development, we create professional email newsletters for several clients and would love to talk to you about an email campaign if you would like one but don’t have the capacity to fit it in.
Let Engine Web Development take the burden of email marketing off your plate. We specialize in crafting engaging and connecting newsletters that resonate with your audience. By working closely with you, we’ll understand your goals and develop content that reflects your brand’s voice. We’ll handle everything from creating visually appealing designs to importing and managing your audience list, ensuring compliance with the CAN-SPAM Act. You’ll have complete approval over every newsletter before it’s sent, guaranteeing your message is delivered exactly as you envision.
Whether you’re looking for a full-service email marketing solution or just a little assistance getting started, we’re here to help you. Reach out any time for assistance in setting up your MailChimp, creating templates for you, or running your email campaigns. Contact Michelle at 616.457.0300 or michelle@runengine.com for assistance with newsletters.