To Blog or Not to Blog…

To Blog or Not to Blog…

Hey there! So in case you didn’t notice or place the reference in my headline… Jesper is from Denmark, as was Hamlet who coined, “To be or not to be, that is the question.” And I, Michelle, was an English major and spent many an hour in Shakespeare, hence my blog title. Whatever I can do to bring a little Shakespeare reference, no matter how weak, to a blog about websites, is a win in my book.

But now on with it!

We’re not your typical corporate behemoth. We know you are likely not either if you are reading this. Most of our clients are awesome small to medium-sized businesses, run by passionate folks who absolutely love what they do. They get it – having a great website is key to showcasing their business online.

But hey, ever thought about adding a blog to your site? Did you know our content creators write blogs for all types of businesses from manufacturing companies and online retailers to small local stores and veterinarians….and many more. It’s one of those things we like to toss out there because, well, it’s pretty cool. And guess what? It’s not as scary as you might think. Let’s chat about it: Should you add a blog to your website?

So, here’s the scoop: Everybody talks about starting a blog, but… it’s trickier than it seems.

Let’s add another scoop: Content is king for search engines, and blogging is the best way to keep your site fresh, no matter what your business does.

If you’re reading this, chances are you’re a business owner or a have a leadership role in your company. You’re a leader, with ambitions to match. You probably know that fresh content is crucial for your website, and you’re aware that Google’s always on the hunt for great stuff to ping when people search.

“How hard can it be,” you might wonder, “to write about what my company does? I can do that every couple weeks!”

Engine Web Development is all about websites. We build ’em, host ’em, and make sure they’re tip-top. When clients ask for a blog, we sometimes get requests like this:

“Let’s add a page so I can put in blogs!”

“Sure thing! Got a plan for what you’ll write about and how often?”

“I’ll just write when I feel like it. Easy peasy!”

So, we set it up, feeling hopeful. But then, I check in later and… crickets. Maybe an intro post about how they’ll start blogging, but that’s it. Nothing for months, or even years…possibly 2016…

Small business blog

Writing blogs isn’t a walk in the park. Sure, there’s AI that can churn out content like there’s no tomorrow. But crafting informative, keyword-rich content that resonates with your audience? That’s a whole different ballgame.

It’s tough to find time for something you’re not comfortable doing, especially when you’re juggling a million other things.
When you do decide to blog, keep these goals in mind:


  • Boost Search Engine Visibility: Get noticed in those Google searches by having content that matches what folks are looking for.
  • Establish Authority and Expertise: Share your wisdom and position yourself as the go-to expert in your field.
  • Drive Traffic and Generate Leads: Engage your audience and guide them through your site with killer content and calls-to-action.
  • Enhance Social Media Presence: Spread the word on social media and grow your following with shareable, engaging content.
  • Build Long-Term Relationships: Keep the conversation going with your audience and turn them into loyal fans.
Content calendar blog strategy

If you decide to work with Engine for your blogs, here’s what we’ll do:

  • Meet with you to brainstorm topics and create a content calendar.
  • Share the calendar for your input and approval.
  • Set up a plan for posting your blogs and sharing them on social media.
  • Get your final say before publishing, and make any tweaks you need.
  • Reach out to any folks you want us to interview for your blog, like clients, case studies, or experts.

And hey, guess what? You can write your own blogs AND have a pro blogger do it for you if you like. Extra content is always a win. Whether you want to post a couple times a year or collaborate to make your voice heard, we’re here to share your story with the world.

Adding a blog to your website is a game-changer. It boosts your visibility, establishes your authority, drives traffic, and builds relationships with your audience. 

So why wait? As Hamlet also said, “Suit The Action To The Word, The Word To The Action.” Start blogging today and unlock the full potential of your website!


How Can We Assist You?

Spring Cleaning? Don’t Forget to Dust Off your Website

Spring Cleaning? Don’t Forget to Dust Off your Website

Think of your website like your home – it needs a little TLC to stay inviting and functional. Just as you maintain your yard, appliances, and car, your website deserves some attention too. That’s where we come in to lend a hand. 

Your website isn’t just a pretty face; it’s often the first impression potential customers get of your business. However, simply having a website isn’t enough. Regular updates and maintenance are essential to ensure that your online presence remains effective and engaging. Here’s why keeping it updated should be on your to-do list:

Reflecting Your Brand Identity:

Your website is a reflection of your brand identity and values. An outdated website can give the impression that your business is no longer active or trustworthy. By keeping it updated with the latest design trends and branding elements, you can ensure that it accurately represents your business and resonates with your target audience. 

At Engine, we recommend updating the look and feel of your site every 3-4 years. To do this, we have several options, depending on the platform of your website and it’s overall “health” concerning functionality-focused needs such as updates to plugins and platform. 

Our design team is well-equipped to provide tailored solutions that meet your specific needs, offering a variety of creative concepts and budget alternatives to enhance your website’s appearance. We recognize the significance of preserving the integrity of your brand identity throughout the redesign process, ensuring that every aspect of the new design seamlessly aligns with your values and objectives. Allow us to collaborate with you to rejuvenate your online presence while upholding the essence of your brand.

Making Life Easy for Visitors:

Nobody likes a clunky website. Outdated design elements, slow loading times, and broken links can frustrate visitors and drive them away. Regular updates keep things running smoothly, ensuring a hassle-free experience for your visitors. Let us take a peek under the hood and suggest improvements to make your site a breeze to navigate.

Reach out to us today and we will look at your site and give you feedback on the overall health of the site and what is needed to make sure your site is healthy and user friendly. We offer several maintenance options that more and more of our clients are requesting, or we can give a proposal for any larger updates that may be needed. 

Climbing the Google Ladder:

Google loves fresh content. Regular updates with the right keywords can bump up your site’s ranking and attract more eyeballs. Updating your website with fresh content, relevant keywords, and SEO best practices can help improve your visibility and attract more organic traffic.

website updates

At Engine, we believe in prioritizing the core structure of your website because it significantly impacts its performance. Using our technical SEO tools, we specialize in building or renovating websites to enhance their SEO-friendliness. Our services extend beyond technical aspects to encompass content creation such as blogging, case studies, and social media management. We conduct thorough SEO analysis using various tools, including G4 analytics and ensure that all website elements, from content to meta tags and images, are optimized for SEO.

Read more about our services on our services pages here on our site. Or better yet? Contact us! You can email with any questions and she will be happy to assist or get you to the person you need to talk to based on what you are looking for. You can also give us a call at 616.457.0300 and we are happy to take some details from you and then send you suggestions based on your needs. 

 Staying Competitive:

In today’s fast-paced business environment, staying ahead of the competition is crucial. A well-maintained and up-to-date website can give you a competitive edge by showcasing your products, services, and unique selling points in the best possible light.

Website Help

Engagement is key to building meaningful relationships with your audience. Regularly updating your website with fresh content, blog posts, and multimedia ensures that visitors have a reason to keep coming back, increasing engagement and fostering brand loyalty.

Let’s make a “cleaning” list of what needs to be done around your website together to tidy it up! It’s not just a matter of aesthetics; it’s essential for maintaining relevance, driving traffic, and achieving your business objectives. By investing time and resources into regular updates and maintenance, you can ensure that your website continues to serve as a valuable asset and a powerful tool for attracting and retaining customers.


How Can We Assist You?

What is Website Hosting and Why does it Matter who Hosts My Site?

What is Website Hosting and Why does it Matter who Hosts My Site?

In the fast-paced digital landscape, the choice of website hosting can make a significant impact on your website’s success. At Engine, we understand the crucial factors that matter to our clients — security, speed, and the assurance of a real person to address any issues that may arise. Let’s delve into why hosting your website with us is a game-changer.


1. Robust Security Measures:

Our top priority is the security of your website and the sensitive data it holds. When you choose Engine, you can be sure that we are committed to always having the most recent security measures in place on our servers. We keep up with all updates and constantly monitor sites to make sure they are up and running. 

At Engine Web Development, we prioritize the security and integrity of your digital assets. One of the key features that sets us apart is our commitment to automatic rolling off-site backups. We understand the critical importance of safeguarding your data against unforeseen events such as hardware failures, cyber threats, or accidental deletions. With our robust backup system, we ensure that your website’s information is regularly and automatically duplicated to secure off-site servers. This proactive approach not only provides peace of mind but also allows for seamless restoration in the event of data loss. Our dedication to automatic rolling off-site backups reflects our commitment to delivering a reliable and resilient hosting environment for our clients, allowing them to focus on their online presence with confidence.


2. Lightning-Fast Speed:

Website speed is critical for user satisfaction and search engine rankings. We take pride in offering unparalleled speed and performance. We have large dedicated servers and we only place your website on a server with enough room to offer you the best site load speed. The large and popular low-cost companies overcrowd their servers, resulting in slow websites. If your site does not load quickly, the customers and potential customers will move to another site that will get them the information they need quickly. 


3. Personalized Support from Real People:

We believe in the power of human connection, especially when it comes to addressing your concerns. When you host your website with us, you enjoy 24/7 Customer Support. This is HUGE in today’s world. If your site goes down, we will get notified and we monitor that all hours of every day. And, you can always call or text us at 616-378-0480 when you notice your site is down. Chances are, we are already working on it, but having a human to connect to right away will give you the peace of mind you need, knowing someone is there for you. 

4. Tailored Solutions for Your Business:

At Engine, we recognize that every business is unique. We offer whatever hosting solution you need and as your business grows, we provide scalable hosting solutions that can accommodate increased traffic and demand. Choose from various hosting packages tailored to your specific requirements. 


Thank you for considering hosting your website with us. With up to date technology, 24/7 support (with a real person you can call!), and a proven track record of high performance, we offer a reliable and secure online presence. Choose Engine for a seamless hosting experience that puts your needs first. Ready to get started or have questions? Feel free to reach out anytime.

Web Hosting

How Can We Assist You?

Revamp 2024: Your Website’s Resolution

Revamp 2024: Your Website’s Resolution

Revamp Your Website in 2024

Happy New Year!

Now, the question we all get…  Any Resolutions?  Many of us have resolutions to organize and prioritize various things in our lives. Being a web development company, this is us saying your website is one area that fits into this category!

Don’t click out just yet. Reading a long article and thinking about technology upgrades is not your favorite thing to do, but we invite and encourage you to take a few minutes to read below to make sure you are where you need to be when it comes to your online abode. We’re pretty cool people…well, not cool, cool…but honest, professional, laidback, and always have your best interest at heart, kind of people. Take a few minutes to see if any of these categories speak to you…then speak to us!

Just like your favorite space at home, your website deserves a spruce-up now and then. In this guide, we’re delving into the art of refreshing your website’s look, content, maintenance, and even the platform it stands on.


Revitalize the Look: Keeping it Visually Fresh
Your website’s appearance is like the curb appeal of your digital dwelling. So, how often should you give it a facelift? Well, think of it like redecorating your living room. A complete overhaul might be every couple of years, but minor touch-ups, like changing banners, modernizing a font, or tweaking colors, can be done more frequently. Keep it visually appealing to make that lasting first impression.

Content Overhaul: Spice Things Up Regularly
Content is king, they say, and they’re right on many levels. For blogs, a weekly or monthly piece could be the sweet spot to get people to your site and offer them information of value. Content is also key for SEO. Adding regular content to your site, while implementing SEO tools like meta tags and keywords are important to bring people to your site. At Engine we write content from blogs and case studies to web pages and social media posts. All content articles are written with SEO-focused strategy and readability.

Maintenance: Tackling the Nitty-Gritty
Just like you’d do some spring cleaning at home, your website needs regular maintenance. How often? Well, a monthly check-up should suffice. Hunt down broken links, update plugins, and ensure everything is running smoothly. It’s the digital equivalent of changing the oil in your car – preventive maintenance saves you from bigger issues down the road. At Engine, we have several clients who have a monthly maintenance plan where we go in every month to make sure everything is updated and we send you a report of what was done each time. Reach out if you are interested in a maintenance package.

Platform Shuffle: When and Why to Switch Things Up
The technology world evolves faster than a Netflix series plot, so it’s natural to wonder when it’s time to upgrade your website’s platform. Major changes, like switching from WordPress to a custom CMS, might happen every few years. But if your current platform isn’t meeting your needs, don’t hesitate to make the jump. At Engine we can let you know if you need to update your platform. Reasons for this need are most often that you are on a platform no longer supported by updates. When updates cannot be done you run the risk of lower speed, broken pages, and security holes. Reach out if you would like more information on what platform you are on and what advice we would have on staying where you are or available updates.

Still with me? It’s wordy but there are important things here.

Hang in there! 

Listening to the Digital Symphony: User Feedback and Analytics
The digital world provides a symphony of user feedback and analytics. Listen to it! If your visitors are craving a change, consider it. Analytics are your backstage pass – understand what’s working, what’s not, and adjust your strategy accordingly. At Engine, Michelle has immersed herself in the world of analytics and improving a website’s ability to be seen in a search. Analytics can be overwhelming! At Engine we can do a baseline SEO review to dive deep into your site and let you know where and what improvements are needed on your site and create a plan to get your site more visible to Google. Reach out if you would like to learn more about SEO and the work we can do on your site.

Balancing Act: Consistency and Innovation
While change is good, find the right balance. Consistency breeds familiarity, and innovation keeps things exciting. Sometimes a large overhaul is needed, but more often updating your site for user-friendliness through platform updates to increase speed and security and adding SEO and content, mixing in some mild tweaks to make the site more modern if needed are what we recommend.

In conclusion, your website is your digital home. Refresh the look, stir up the content (and make it good on all levels), tackle maintenance regularly, and upgrade the platform when needed. What numbers above do you think you need to get assistance with?

It’s not just about staying current – it’s about creating a digital space that’s inviting, dynamic, and uniquely yours. 

How Can We Assist You?

Crafting Your Digital Foundation: Web Developers

Crafting a Digital Foundation: Web Developers

In the vast landscape of the internet, where websites and applications weave the fabric of our digital experiences, there exists a group of tech-savvy artisans known as web programmers. There are many do-it-yourself web applications. There are also many digital agencies that can build a quick website for you. At Engine, we bring experience and a deeper knowledge of the digital world with experienced software engineers trained in programming languages.

But what exactly do these digital maestros do, and more importantly, why might you need one? Let’s embark on a journey to unravel the mysteries of web programming.

The Web Programmer’s Tapestry

1. Code Craftsmanship: At the heart of web programming lies the art of coding. Web programmers are fluent in languages like HTML, CSS, and JavaScript, the building blocks of the internet. They use these languages to craft the interactive and visually appealing elements you encounter on websites and applications. What this means for you is that if you need something customized, our developers can do that. If it’s a small feature or several hundreds of hours of coding a new tool from scratch to fit your business, we have the educated team with several decades of experience to get that done for you.

2. Architecting Digital Spaces: Ever wondered how your favorite online store knows your preferences or how a social media platform seamlessly connects you with friends? Web programmers are the architects behind the scenes, designing the systems and databases that make these interactions possible. They create the logic that powers everything from user authentication to complex data processing.

3. Responsive Design Wizards: Web programmers are the magicians who ensure that your favorite website looks just as stunning on your laptop, tablet, or smartphone. They implement responsive design, making sure that the user experience remains seamless across various devices and screen sizes. We can even tailor each device response to the device a visitor is viewing your site on!

4. Functionality Conjurers: Whether it’s a dynamic form that collects user data or a real-time chat feature, web programmers make the magic happen. They develop the functionality that transforms static web pages into interactive and dynamic experiences, enhancing user engagement. An ou-of-the box tool cannot do this!

5. Bug Zappers and Troubleshooters: This is where the experienced developer is essential. In the world of web development, bugs are the gremlins that can disrupt the smooth flow of your digital experience. Features, plug-ins, updates…they are always changing and those small tweaks outside of your control need to be addressed for your site to function. Web programmers are adept at debugging and troubleshooting, ensuring that the code runs smoothly and that any glitches are swiftly addressed.

Why Might You Need a Programmer?


1. Crafting Your Digital Presence: If you’re looking to establish an online presence, whether it’s a personal blog, a business website, or an e-commerce platform, a web programmer is your go-to artisan. They can bring your vision to life, creating a website tailored to your needs and goals.

2. Enhancing User Experience: If your existing website feels outdated or lacks the interactive elements that engage users, a web programmer can revamp it. They can introduce new features, improve navigation, and implement the latest design trends to enhance the overall user experience.

3. Solving Technical Challenges: Encountering technical hurdles in your digital journey? A skilled web programmer can analyze the challenges you face, propose effective solutions, and implement the necessary changes to overcome obstacles and ensure smooth functionality.

4. Keeping Up with Trends: The digital landscape evolves rapidly, with new technologies and design trends emerging regularly. A web programmer stays abreast of these changes, ensuring that your website remains current, secure, and compatible with the latest technologies.

5. Customizing Your Digital Oasis: Off-the-shelf solutions may not always meet your unique requirements. A web programmer can tailor a solution specifically for you, developing custom features and functionalities that align with your vision and business objectives. Our experienced developers in West Michigan can work with you, whether you need a website in Michigan, Oregon, Florida, Denmark and beyond! (We happen to have an owner/software developer who speaks Danish!)

In a world where the digital realm is an integral part of our daily lives, web programmers are the architects and builders, shaping the landscapes we navigate online. Whether you’re starting from scratch, looking to enhance an existing site, or addressing technical challenges, a programmer can be the key to unlocking a vibrant and seamless digital experience. So, if you’re considering stepping into the digital spotlight, consider enlisting the expertise of a web programmer, who has the knowledge of the issues you may face, to weave the magic into your online presence.



How Can We Assist You?

The Importance of Making Your Website more Accessible

The Importance of Making
Your Website more Accessible

The Importance of Making

Your Website more Accessible

In our rapidly evolving digital age, where websites serve as gateways to information, products, and services, it’s essential that we don’t leave anyone behind. Ensuring that your website is accessible to those with certain disabilities is about embracing inclusivity and expanding your reach to a broader audience.

Accessibility tools provide the ability to change saturation, fonts, colors, initiate a screen reader, make the text and cursor larger, and many more features that all come in the integration of this important integration.

In addition, the features provide –

Equal Access for All: One of the core principles behind the ADA is to provide equal access to individuals with disabilities. By making your website easier to navigate for those with additional needs, you’re taking a significant step towards ensuring that everyone, regardless of their abilities or disabilities, can access and benefit from your online content.

Legal Compliance: The ADA mandates that public accommodations must be accessible to all individuals. Non-compliance can lead to legal troubles and costly lawsuits. Ensuring your website’s accessibility is not just a proactive step but could result in a legal issue if someone were to bring it up.

An Expanded Audience: When your website is more accessible, you open the doors to a wider audience. Millions of people with disabilities can access your content, products, and services. This can lead to increased traffic, more customers, and potentially higher revenue.

Improved SEO: Accessibility often goes hand in hand with good SEO practices. Search engines favor websites that are accessible to all, and this can lead to better rankings. So, in addition to reaching a broader audience, you’re also boosting your website’s visibility in search engine results.

Enhanced Reputation: These features added to your site showcases your commitment to social responsibility. This can significantly enhance your brand’s reputation. Customers are more likely to trust and support businesses that prioritize inclusivity.

Better User Experience: Increased Accessibility is often more user-friendly for all visitors. When you design with accessibility in mind, you streamline navigation and improve the overall user experience. This can benefit everyone, not just those with disabilities.

Future-Proofing: As technology evolves, so do the expectations of website accessibility. By making your website better today, you’re future-proofing it against changing regulations and standards. This saves you time and resources in the long run.

Reaching Global Standards: The importance of these features is not limited to the United States. Many countries have their own accessibility regulations, and international standards like the Web Content Accessibility Guidelines (WCAG) are widely adopted. By adhering to these global standards, you can tap into a global audience.


Making your website more accessible isn’t just about checking off a legal requirement; it’s about embracing inclusivity and serving a diverse audience. It’s a step towards a more accessible and equitable digital world. At Engine Web Development, we can  help you take the steps to make your website more welcoming to everyone, regardless of their abilities. This is still a somewhat, “gray” area in legal terms but the ADA does require public platforms to be accessible to all (read more at By adding the plugin needed for these features you are possibly protecting your business but also contributing to a more inclusive and accessible digital landscape.

 Reach out today by filling out our contact form below, or email us at for information to take this important step for your site.  You can also see these features here by looking in the corner for the accessibility icon.

How Can We Assist You?