Make the Most of Your Google Business Profile
Whether you’re just getting started with a Google Business Profile or already have one, keeping it updated and optimized is key to connecting with potential customers. Your Google Business Profile is like your digital storefront—an easy way for people to find essential information about your business.
The goal? To optimize your Google Business Profile to share the basics of your business and encourage customers to click through to your website to learn more!
Supercharge Your Business with a Winning Google Business Profile
Imagine someone searching for your business and instantly finding everything they need—your hours, location, photos, and reviews. A well-maintained Google Business Profile makes it easy for potential customers to take that next step toward working with you. Whether you’re setting one up for the first time or refreshing an existing profile, here’s how to make it stand out.
For Newbies: Getting Started with Your Profile
If you don’t have a Google Business Profile yet, it’s time to create one! Go to Google Business Profile Manager to claim your business. After verifying you’re the owner (follow the steps as directed), you can start building your profile.
Fill it out completely with your business name, address, phone number, website, and a description that highlights what makes your business special. Be specific when choosing your business categories—this helps people find you.
For Current Profile Owners: Time to Freshen Up
Already have a profile? Awesome! Now’s the time to review it and ensure everything is up to date. Are your hours, address, and services accurate? Has your business evolved? Regularly updating your profile keeps it relevant and builds customer trust.
If you need help finding your business, support is just a click away!
Photos: Attract More Customers with Visuals
Whether you’re starting fresh or maintaining an existing profile, photos are essential. High-quality images give potential customers a glimpse of your business.
- New profiles: Add professional shots of your storefront, interior, products, and team.
- Existing profiles: Regularly update your photos to keep things fresh and engaging.
Customer Reviews: Boost Your Credibility
Reviews are a key factor in your online reputation. They influence potential customers and help your profile rank higher in local searches.
- For new profiles: Encourage happy customers to leave reviews by sharing a quick link or asking them after a great experience.
- For existing profiles: Respond to all reviews—both positive and negative—to show you value customer feedback.
Keep Your Profile Current
Your Google Business Profile isn’t a “set it and forget it” tool—it needs regular attention.
- New profiles: Make a habit of checking your profile monthly to ensure all info is accurate.
- Existing profiles: Refresh your hours, services, and promotions as needed. Use Google Posts to share updates or special offers.
The Next Step: Your Website Matters
Once your Google Business Profile is up and running, the next step is converting visitors into customers by driving them to your website. Your website should:
- Look professional and modern
- Be easy to navigate
- Provide the information customers need
Studies show that businesses should update or redesign their websites every 3–5 years to stay user-friendly, incorporate new features, and keep up with design trends. If your website hasn’t been updated recently, it might be time to make a change. For more information on reasons to update your site, check out this blog.
We value your business and the incredible work you do. An updated Google Business Profile is more than just information – it’s your digital storefront. Take a few moments to refresh your profile and showcase what makes your business unique. Not only will this help potential customers find you more easily, but it also gives them a glimpse into your professional world.
Need help updating? It’s simple, but we’re here if you want a hand. At Engine Web Development, we specialize in creating websites that look fantastic, function flawlessly, and help your business stand out. Reach out to us today to talk about what a new website could look like for your business. We’d love to send you a proposal and help make your 2025 website amazing!
Engine Web Development: Crafting powerful web experiences in West Michigan and beyond since 2005.