Keep in Touch

Have a suggestion, comment, or question? Drop us a line and we'll reply you soon!


Office: (616) 457-0300
Jesper (Web) : (616) 378-0480


1059 Wealthy Street SE, Suite 202
Grand Rapids, MI 49506
Rev Up Your Business
We are all about lifting the hood on your company, giving it a tune-up and seeing how fast it can go.
Give your business a tune-up
With smart marketing in a digital world
See how fast you can go
Contact us for a free consult
"We were looking for a good partner and we were fortunate to find Engine to help us to create a back end for the sites so we are able to manage our content effectively and efficiently while the front end is aesthetically pleasing to the eye."
Kasie Smith
Kasie Smith
Serendipity Media, LLC
"The difference is in the details, and the team at Engine sweats the details. From design concept until the last "i" is dotted and "t" is crossed, Engine is creative and efficient in getting the job done. After three major website updates and multiple small projects, I can say with conviction: Engine consistently brings creative ideas to life."
Steve Wierenga
Steve Wierenga
Ajacs Die Sales Corporation
REVUE Magazine
REVUE Magazine
REVUE Magazine reinvents itself monthly as the premier guide for music, arts, food and drink in West Michigan, and its online presence mirrors that creative energy. Engine delivered a website design that takes into account the need for speed, flexibility and striking graphics that can be switched out in a snap.
Holland Board of Public Works
Holland Board of Public Works
The Holland Board of Public Works sought to improve its outreach to its some 75,000 customers who use electricity, water and wastewater treatment services. Engine responded with a customized website that allows BPW staff to update information quickly -- a critical feature in emergencies.
Ajacs Die Sales needed to cut the time it took to maintain online catalogs of parts from more than 50 leading suppliers of industrial goods, yet keep its website inviting to visitors. Engine developed front and back end systems that balanced both needs perfectly.
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery wanted to improve the time it took for customers to order menu items over the phone or online, so it turned to Engine to integrate three separate ordering methods into one seamless system.
Van's Sports
Van's Sports
As one of the largest marine OEMs in the Midwest,Van’s Sports Center sought to streamline access to several databases involving more than 15 million parts. Engine provided the knowhow to integrate all the information into one smooth system.
Toburen Law
Toburen Law
Attorney Mike Toburen needed to raise his online profile in a crowded West Michigan marketplace for legal services. He turned to Engine to create a website that conveys competence and confidence through clean design and great content.
Divani wanted a dynamic website that captured the bar/restaurant’s comfy, yet playful, personality. Engine responded to the challenge with a website design that acted as a perfect backdrop for strong or subtle images that could be swapped out easily to mark different promotions.

Vroom -- The Digital News Bureau of Engine

Our Approach

Machine operator Kevin Earvin runs the new Trumpf TruLaser 3040 at Proos Manufacturing in Grand Rapids.

It may seem that Proos Manufacturing Inc. took its time as it completed a three-year plan this month to reinvent itself.

But three years is like a 15-minute coffee break when you’re looking at doing business for the next century -- particularly if your strategic plan calls for rearranging the entire company as the Proos Manufacturing plan did.

Proos Manufacturing has flipped the switch on a faster, autoloading laser cutting cell as sort of an icing on the cake of a master plan that included the sale of its headquarters property, 40,000-square-foot expansion at its current location, and major initiatives into new markets.

The $1 million Trumpf TruLaser 3040 and autoloader cell that became operational last month can cut intricate patterns into 14-gauge mild steel nearly four times faster than its old laser cutter, General Manager Bryan Howard says.

Proos Manufacturing 3 Resized“We kept chasing the bottleneck in production, and the laser was the first op that needed to speed up,” Howard says. “Eighty percent of what we cut, we form and do secondary ops like welding.” Proos Manufacturing already has cut the purchase order for a Trumfp forming brake to open the next manufacturing bottleneck.

But the real story about Proos Manufacturing has less to do with new pieces of equipment and more about how a long-time Grand Rapids company managed its growth.

When she announced the company’s new direction three years ago, CEO Amy Proos was candid about the uncertainties that her management team faced -- even the location of its primary manufacturing space. “We’re looking at the viability of Oak Industrial, moving to a new location or even the possibility of building a brand new site,” she said at the time.

The ensuing months made things clear. To build on its strength as a precision fabricator of metal products, Proos Manufacturing knew that it had to get all of its operations under one roof -- and that meant jettisoning its long-time headquarters at 1037 Michigan Street NE. The property is now being developed as a $42 million housing and retail project called Diamond Place.

The company increased its footprint at 2555 Oak Industrial Dr NE to 100,000 square feet and expanded its fabrication offerings to valued-added secondary operations on products as varied as office furniture and automotive components.

Founded by Amy Proos’ grandfather Neal, Proos Manufacturing made its name in metal stampings of products such as casket hardware and cookie die stamps. Now metal stamping accounts for about 25 percent of total sales, with a strong emphasis of matching the right fabrication processes with the volumes desired by the customer.

Proos Manufacturing will engineer one fabrication method for a part at relatively low volume, but develop a different fabrication method for the same part as volumes increase -- primarily to cut costs and speed manufacturing. “Our main message is: If it’s made of metal, call me,” Howard says.

  • Kaylee Van Tuinen

    Kaylee Van Tuinen

    Kaylee Van Tuinen has a BFA in Graphic Design from Kendall College of Art and Design, as well as 5
    Read More
  • Jesper Dinesen

    Jesper Dinesen

    Jesper Dinesen has been assisting West Michigan companies since 2005 in website development, with particular expertise in Joomla-based platforms. He
    Read More
  • Claire Boomgaard

    Claire Boomgaard

    Claire Boomgaard has more than ten years of experience working with designers, developers, and clients to manage marketing, print, and
    Read More
  • Justin White

    Justin White

    Engine’s longtime lead developer Justin White, who now works as a contractor for us, specializes in integrating the newest technologies and
    Read More
  • Brian Edwards

    Brian Edwards

    Specializing in marketing, journalism, PR and corporate development, Managing Partner Brian Edwards provides strategic direction to the clients of Engine.
    Read More
  • Cliff Frantz

    Cliff Frantz

    Cliff Frantz works with clients to develop online content, specializing in creative writing, video production and studio recording. Cliff also
    Read More

Contact Us