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Office: (616) 457-0300
Jesper (Web) : (616) 378-0480


1059 Wealthy Street SE, Suite 202
Grand Rapids, MI 49506
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"We were looking for a good partner and we were fortunate to find Engine to help us to create a back end for the sites so we are able to manage our content effectively and efficiently while the front end is aesthetically pleasing to the eye."
Kasie Smith
Kasie Smith
Serendipity Media, LLC
"The difference is in the details, and the team at Engine sweats the details. From design concept until the last "i" is dotted and "t" is crossed, Engine is creative and efficient in getting the job done. After three major website updates and multiple small projects, I can say with conviction: Engine consistently brings creative ideas to life."
Steve Wierenga
Steve Wierenga
Ajacs Die Sales Corporation
REVUE Magazine
REVUE Magazine
REVUE Magazine reinvents itself monthly as the premier guide for music, arts, food and drink in West Michigan, and its online presence mirrors that creative energy. Engine delivered a website design that takes into account the need for speed, flexibility and striking graphics that can be switched out in a snap.
Holland Board of Public Works
Holland Board of Public Works
The Holland Board of Public Works sought to improve its outreach to its some 75,000 customers who use electricity, water and wastewater treatment services. Engine responded with a customized website that allows BPW staff to update information quickly -- a critical feature in emergencies.
Ajacs Die Sales needed to cut the time it took to maintain online catalogs of parts from more than 50 leading suppliers of industrial goods, yet keep its website inviting to visitors. Engine developed front and back end systems that balanced both needs perfectly.
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery wanted to improve the time it took for customers to order menu items over the phone or online, so it turned to Engine to integrate three separate ordering methods into one seamless system.
Van's Sports
Van's Sports
As one of the largest marine OEMs in the Midwest,Van’s Sports Center sought to streamline access to several databases involving more than 15 million parts. Engine provided the knowhow to integrate all the information into one smooth system.
Toburen Law
Toburen Law
Attorney Mike Toburen needed to raise his online profile in a crowded West Michigan marketplace for legal services. He turned to Engine to create a website that conveys competence and confidence through clean design and great content.
Divani wanted a dynamic website that captured the bar/restaurant’s comfy, yet playful, personality. Engine responded to the challenge with a website design that acted as a perfect backdrop for strong or subtle images that could be swapped out easily to mark different promotions.

Vroom -- The Digital News Bureau of Engine

Our Approach

Mike Jandernoa leaned toward the audience during his speech, cupped the back of his ear and asked a simple question: “How many of you practice active listening?”

Jandernoa wasn’t testing whether the crowd at the Advanced Manufacturing Expo in Grand Rapids last week was being attentive. He credits active listening with helping to take Perrigo Co. plc from $30 million company in Allegan with about 300 employees to a $6 billion company with 13,000 employees worldwide.

“The Perrigo culture focused on the employees,” said Jandernoa, who served as CEO for 14 of his 22 years with the company. “Our job as the management team was to enable the employees so that each one of them could be the best that they could be.

“One of the key activities to achieve that vision is that every employee and every manager needed to engage in active listening,” he said. “Listening is a very important skill that some of us in management -- some of us who wear the ties -- forget about sometimes.”

But listening isn’t enough, he added. Active listening calls for responding as well -- with clearly defined vision and plans to achieve that vision, frequent meetings with all the employees and two-way discussions that are conducted honestly and openly.

Jandernoa said there is a lot more at stake for local companies to empower their employees than just how it may affect their bottom lines: Michigan as a state needs to have the most productive workforce in the world to bounce back from the loss of more than 1 million residents from 2000 to 2009. “Because they left, we have the worst demographic makeup of any state in the country,” he told the audience at the DeltaPlex.

To respond locally to the issue, a group of more than 100 business leaders from companies across 13 West Michigan counties formed Talent 2025 to reverse the trend.

“We need a better educated workforce,” he said. “Talent 2025 is trying to address this issue: dramatically increased graduation rate, improve the number of two year degrees, increase the skilled workforce, and increase our STEM.”

Jandernoa drew from his own experience at Perrigo to encourage the audience to improve their own companies and the region at large. “In 1979 when I started, we didn’t have a mission, we didn’t have a vision, and we were 4% of the market,” he said. “Then we adopted the vision to become a national leader -- then a global leader -- of high quality low-cost pharmaceutical drugs and products.

“It was a clear vision. Every employee could understand it and get behind it, and they wanted to do their part in making that happen.” He credits the employees with getting behind the vision that eventually took Perrigo to about 80% market share.

Other advice from the founder of the Jandernoa Entrepreneurial Mentoring, a Grand Rapids-based consulting firm that assists executives in growing second-stage companies, included:

  • Be honest and have integrity;
  • Have a bonus plan that rewards employees when productivity is increased; 
  • Embrace performance reviews as if you were coaching your best friend on how to get better; and
  •  Delegate in a controlled fashion, otherwise the growth of your company will be stunted.

And probably the most surprising: fail fast.

“How many of you have a passion to fail fast?” he asked the audience. “Do you know what failing fast is? It’s fun, it’s exciting, it’s learning. To be the most knowledgeable company in our business, we had to try new things, new equipment, new policies. When you fail fast, you lose a little with expenses, but you gain the knowledge.”

  • Cliff Frantz

    Cliff Frantz

    Cliff Frantz works with clients to develop online content, specializing in creative writing, video production and studio recording. Cliff also
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  • Claire Boomgaard

    Claire Boomgaard

    Claire Boomgaard has more than ten years of experience working with designers, developers, and clients to manage marketing, print, and
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  • Brian Edwards

    Brian Edwards

    Specializing in marketing, journalism, PR and corporate development, Managing Partner Brian Edwards provides strategic direction to the clients of Engine.
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  • Jesper Dinesen

    Jesper Dinesen

    Jesper Dinesen has been assisting West Michigan companies since 2005 in website development, with particular expertise in Joomla-based platforms. He
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  • Kaylee Van Tuinen

    Kaylee Van Tuinen

    Kaylee Van Tuinen has a BFA in Graphic Design from Kendall College of Art and Design, as well as 5
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  • Justin White

    Justin White

    Engine’s longtime lead developer Justin White, who now works as a contractor for us, specializes in integrating the newest technologies and
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