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Phone

Office: (616) 457-0300
Jesper (Web) : (616) 378-0480

Address

1059 Wealthy Street SE, Suite 202
Grand Rapids, MI 49506
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"We were looking for a good partner and we were fortunate to find Engine to help us to create a back end for the sites so we are able to manage our content effectively and efficiently while the front end is aesthetically pleasing to the eye."
Kasie Smith
Kasie Smith
Serendipity Media, LLC
"The difference is in the details, and the team at Engine sweats the details. From design concept until the last "i" is dotted and "t" is crossed, Engine is creative and efficient in getting the job done. After three major website updates and multiple small projects, I can say with conviction: Engine consistently brings creative ideas to life."
Steve Wierenga
Steve Wierenga
Ajacs Die Sales Corporation
REVUE Magazine
REVUE Magazine
REVUE Magazine reinvents itself monthly as the premier guide for music, arts, food and drink in West Michigan, and its online presence mirrors that creative energy. Engine delivered a website design that takes into account the need for speed, flexibility and striking graphics that can be switched out in a snap.
Holland Board of Public Works
Holland Board of Public Works
The Holland Board of Public Works sought to improve its outreach to its some 75,000 customers who use electricity, water and wastewater treatment services. Engine responded with a customized website that allows BPW staff to update information quickly -- a critical feature in emergencies.
Ajacs
Ajacs
Ajacs Die Sales needed to cut the time it took to maintain online catalogs of parts from more than 50 leading suppliers of industrial goods, yet keep its website inviting to visitors. Engine developed front and back end systems that balanced both needs perfectly.
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery wanted to improve the time it took for customers to order menu items over the phone or online, so it turned to Engine to integrate three separate ordering methods into one seamless system.
Van's Sports
Van's Sports
As one of the largest marine OEMs in the Midwest,Van’s Sports Center sought to streamline access to several databases involving more than 15 million parts. Engine provided the knowhow to integrate all the information into one smooth system.
Toburen Law
Toburen Law
Attorney Mike Toburen needed to raise his online profile in a crowded West Michigan marketplace for legal services. He turned to Engine to create a website that conveys competence and confidence through clean design and great content.
Divani
Divani
Divani wanted a dynamic website that captured the bar/restaurant’s comfy, yet playful, personality. Engine responded to the challenge with a website design that acted as a perfect backdrop for strong or subtle images that could be swapped out easily to mark different promotions.

Vroom -- The Digital News Bureau of Engine

Our Approach

The front lawn of Mill Steel was filled with people last Thursday afternoon: employees tossing bean bags in a leisurely game of cornhole or lavishing affection on dogs Henry and Helga that scampered about as teams played or cheered the competition.

The day was just too beautiful to spend inside, the employees said, so it was time to have a tournament of 16 teams to see who would be crowned cornhole champions of Mill Steel -- all the while on the company’s clock.

Rather than scowling at the scofflaws, Mill Steel CEO David Samrick egged them on. After all, he encouraged this session of hooky, as well as Bring-Your-Dog-To-Work holidays. Sporting steel plate glasses befitting his industry and braided black leather suspenders, Samrick said the activity was good for the employees, good for business and good for the local community. The employees paid $10 per team to raise money for Operation Injured Soldiers. Other charities include the Big Brothers Big Sisters program at D.A. Blodgett-St. John's, Marketing Manager Amanda Allspach said. 

Anyone who is skeptical about the dollars-and-cents benefits of using what may be unorthodox ways to builds teams -- and the true value of internships -- owes it to himself or herself to chat with Samrick. Mill Steel is a leading supplier of flat rolled carbon steel. 

“You can see how young we are,” said Samrick, 72. “They really don’t follow the normal 8-to-5 routine. They work until they accomplish what they need to do. So we’ve got to be flexible and give them a fun place to work.”

Samrick is practical about ideas such as allowing employees to bring their dogs to work: the dogs can’t disrupt operations, create a mess or get into mischief with other dogs. Mill Steel hosts regular get-togethers at its other operations in Detroit; Anderson, Ind.; Jeffersonville, Ind.; Birmingham, Ala.; and Laredo, Texas to transplant some of the family feel from its Grand Rapids headquarters. “We really want to be a family company, so what does a family do together? Eat!” he said. “We bring in meals on a regular basis for employees.”

Mill Steel has forged strong ties with Grand Valley State University by offering internships, and the relationship shows. When Samrick asks the cornhole teams how many attended GVSU, play had to pause with so many arms in the air. The company encourages its other operations to form similar ties with local colleges.

But with all the touchy-feely talk about building relationships, Samrick turns hard-nosed when it comes to competition. “There will be one winner of the cornhole tournament -- we don’t give participation awards,” he says with a smile. “When it comes to competition at Mill Steel, you win or lose.”

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