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Grand Rapids, MI 49506
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Kasie Smith
Serendipity Media, LLC
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Steve Wierenga
Ajacs Die Sales Corporation
REVUE Magazine
REVUE Magazine
REVUE Magazine reinvents itself monthly as the premier guide for music, arts, food and drink in West Michigan, and its online presence mirrors that creative energy. Engine delivered a website design that takes into account the need for speed, flexibility and striking graphics that can be switched out in a snap.
Holland Board of Public Works
Holland Board of Public Works
The Holland Board of Public Works sought to improve its outreach to its some 75,000 customers who use electricity, water and wastewater treatment services. Engine responded with a customized website that allows BPW staff to update information quickly -- a critical feature in emergencies.
Ajacs Die Sales needed to cut the time it took to maintain online catalogs of parts from more than 50 leading suppliers of industrial goods, yet keep its website inviting to visitors. Engine developed front and back end systems that balanced both needs perfectly.
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery wanted to improve the time it took for customers to order menu items over the phone or online, so it turned to Engine to integrate three separate ordering methods into one seamless system.
Van's Sports
Van's Sports
As one of the largest marine OEMs in the Midwest,Van’s Sports Center sought to streamline access to several databases involving more than 15 million parts. Engine provided the knowhow to integrate all the information into one smooth system.
Toburen Law
Toburen Law
Attorney Mike Toburen needed to raise his online profile in a crowded West Michigan marketplace for legal services. He turned to Engine to create a website that conveys competence and confidence through clean design and great content.
Divani wanted a dynamic website that captured the bar/restaurant’s comfy, yet playful, personality. Engine responded to the challenge with a website design that acted as a perfect backdrop for strong or subtle images that could be swapped out easily to mark different promotions.

Vroom -- The Digital News Bureau of Engine

Our Approach

I’ve been somewhat amused and dismissive about the bike paths that have been painted on Grand Rapids streets, considering it more a marketing ploy for our city to call itself “cool” than a true municipal service.

But I am whistling a different tune today, having used one of the paths on Leonard Street to -- ironically enough -- get to my car that was being repaired at Tom’s Service Center.

After riding about 10 miles on the path, I’ve come to the conclusion that:

  • Bike paths are not a subversive communist plot to take away our liberties; 
  • They provide a way for neither bicyclists nor motorists to feel molested by the other; and, 
  • They simply formalize what have always been the rules of the roadway.

What does this mean for attracting talent to Grand Rapids? Very little in my book. I think young, energetic job seekers are stuffing the bike paths page near the bottom of the stack of factors such as pay, benefits, housing costs and schools when they decide to relocate.

As to economic benefits, I’d say that premise is riding on the rim of a flat tire. According to a study commissioned by the Michigan Department of Transportation, the economic and health benefits for Grand Rapids associated with bicycling total about $39.1 million annually. But look where the benefits come from, and it seems a stretch:

  • $8.3 million on the purchase of bicycling-related items;
  • $2.6 million in manufacturing;
  • $13.5 million in avoided health care costs;
  • $10.3 million in reduced absenteeism; and,
  • $4.3 million in event and tourism spending.

Here’s what I do know. When I was riding my 3-speed Huffy with coaster brakes on my way to Tom’s, I felt secure on busy Leonard Street. Don’t ask me why, because the only real barrier between me and a full-sized pickup was a painted line a few mils thick. But things were defined. When there was a right-turn only lane and I needed to go straight, I became comfortable standing in the middle of the eastbound lanes because the path was clearly marked.

It was defined for the motorists as well. On one a section of roadway that didn’t have a path, motorists consistently crossed the centerline when there was enough room for both the vehicle and my bike. On the bike path, this never happened.  So on the whole, I'd say they did their job.

The paths are already in place, Grand Rapids, so we might as well use them. It’s the only way we can reap that $39 million bonanza.

  • Claire Boomgaard

    Claire Boomgaard

    Claire Boomgaard has more than ten years of experience working with designers, developers, and clients to manage marketing, print, and
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  • Cliff Frantz

    Cliff Frantz

    Cliff Frantz works with clients to develop online content, specializing in creative writing, video production and studio recording. Cliff also
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  • Justin White

    Justin White

    Engine’s longtime lead developer Justin White, who now works as a contractor for us, specializes in integrating the newest technologies and
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  • Brian Edwards

    Brian Edwards

    Specializing in marketing, journalism, PR and corporate development, Managing Partner Brian Edwards provides strategic direction to the clients of Engine.
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  • Kaylee Van Tuinen

    Kaylee Van Tuinen

    Kaylee Van Tuinen has a BFA in Graphic Design from Kendall College of Art and Design, as well as 5
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  • Jesper Dinesen

    Jesper Dinesen

    Jesper Dinesen has been assisting West Michigan companies since 2005 in website development, with particular expertise in Joomla-based platforms. He
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