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Jesper (Web) : (616) 378-0480


1059 Wealthy Street SE, Suite 202
Grand Rapids, MI 49506
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"We were looking for a good partner and we were fortunate to find Engine to help us to create a back end for the sites so we are able to manage our content effectively and efficiently while the front end is aesthetically pleasing to the eye."
Kasie Smith
Kasie Smith
Serendipity Media, LLC
"The difference is in the details, and the team at Engine sweats the details. From design concept until the last "i" is dotted and "t" is crossed, Engine is creative and efficient in getting the job done. After three major website updates and multiple small projects, I can say with conviction: Engine consistently brings creative ideas to life."
Steve Wierenga
Steve Wierenga
Ajacs Die Sales Corporation
REVUE Magazine
REVUE Magazine
REVUE Magazine reinvents itself monthly as the premier guide for music, arts, food and drink in West Michigan, and its online presence mirrors that creative energy. Engine delivered a website design that takes into account the need for speed, flexibility and striking graphics that can be switched out in a snap.
Holland Board of Public Works
Holland Board of Public Works
The Holland Board of Public Works sought to improve its outreach to its some 75,000 customers who use electricity, water and wastewater treatment services. Engine responded with a customized website that allows BPW staff to update information quickly -- a critical feature in emergencies.
Ajacs Die Sales needed to cut the time it took to maintain online catalogs of parts from more than 50 leading suppliers of industrial goods, yet keep its website inviting to visitors. Engine developed front and back end systems that balanced both needs perfectly.
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery wanted to improve the time it took for customers to order menu items over the phone or online, so it turned to Engine to integrate three separate ordering methods into one seamless system.
Van's Sports
Van's Sports
As one of the largest marine OEMs in the Midwest,Van’s Sports Center sought to streamline access to several databases involving more than 15 million parts. Engine provided the knowhow to integrate all the information into one smooth system.
Toburen Law
Toburen Law
Attorney Mike Toburen needed to raise his online profile in a crowded West Michigan marketplace for legal services. He turned to Engine to create a website that conveys competence and confidence through clean design and great content.
Divani wanted a dynamic website that captured the bar/restaurant’s comfy, yet playful, personality. Engine responded to the challenge with a website design that acted as a perfect backdrop for strong or subtle images that could be swapped out easily to mark different promotions.

Vroom -- The Digital News Bureau of Engine

Our Approach

What would five Grand Rapids engineers with expertise in photonics do if they got laid off? Set up target practice for fun and profit using your everyday smartphone, that’s what.

Steve Peterson and his compadres who once worked for X-Rite Inc. have invented a way to count in a matter of seconds the number and position of hundreds of shotgun pellets that hit a specially designed target, just by snapping a photo with an iPhone or iPad.

That’s big news for shotgun enthusiasts who hunt small game or blow apart clay pigeons for sport. They are keenly interested in knowing how accurately they can hit a target at a set distance or how a choke really affects the shot pattern, but dread counting hundreds of pellet holes in a target to find out.

“One of the hardest things to do is patterning a shotgun,” Steve says. “It may take some guys three hours to count them manually. And two different people will come up with two different answers for the same target.”

Enter Target Telemetrics, the brainchild of Steve and four other engineers who were swept from X-Rite during a jarring corporate restructuring with Gretag Macbeth, then purchase by Danaher Corp.

“There were two R&D departments in the combined companies, and the R&D department in Kentwood was locked in battle with the R&D department in Regensdorf, Switzerland,” Steve says. “Regensdorf won.”

After the layoffs, Steve’s group discovered their expertise in photonics -- the technology of harnessing the peculiar properties of light -- didn’t translate to other immediate opportunities, so they created one of their own: West Michigan Photonics. While that startup had potential, it couldn’t scale up fast enough to more than a consulting house, Steve says.

Over the months, everyone found other full-time employment, but the group continued to share interest in light science and another avocation: firearms.

“We finally said: Let’s launch something just for the fun of it,” says Steve, an NRA certified instructor for pistols. The interest in guns was a perfect melding with their expertise -- non-contact measurement of surfaces and data analysis.

Target Telemetrics software isn’t loaded with clever icons, but it is impressively powerful. Kill rates for goose, turkey, mallard, quail, rabbit and squirrel? Got ‘em. How about the way the clay pigeon is traveling -- on its edge or full profile? It’s there. Windage, elevation, kill zone, voids, density. It’s on target.

With a product for handguns and an Android version of its software in the works, Steve and his partners are sighting-in the market for serious gun enthusiasts. Let’s hope they have a successful hunt.

  • Claire Boomgaard

    Claire Boomgaard

    Claire Boomgaard has more than ten years of experience working with designers, developers, and clients to manage marketing, print, and
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  • Jesper Dinesen

    Jesper Dinesen

    Jesper Dinesen has been assisting West Michigan companies since 2005 in website development, with particular expertise in Joomla-based platforms. He
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  • Cliff Frantz

    Cliff Frantz

    Cliff Frantz works with clients to develop online content, specializing in creative writing, video production and studio recording. Cliff also
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  • Justin White

    Justin White

    Engine’s longtime lead developer Justin White, who now works as a contractor for us, specializes in integrating the newest technologies and
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  • Kaylee Van Tuinen

    Kaylee Van Tuinen

    Kaylee Van Tuinen has a BFA in Graphic Design from Kendall College of Art and Design, as well as 5
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  • Brian Edwards

    Brian Edwards

    Specializing in marketing, journalism, PR and corporate development, Managing Partner Brian Edwards provides strategic direction to the clients of Engine.
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