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Grand Rapids, MI 49506
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"We were looking for a good partner and we were fortunate to find Engine to help us to create a back end for the sites so we are able to manage our content effectively and efficiently while the front end is aesthetically pleasing to the eye."
Kasie Smith
Kasie Smith
Serendipity Media, LLC
"The difference is in the details, and the team at Engine sweats the details. From design concept until the last "i" is dotted and "t" is crossed, Engine is creative and efficient in getting the job done. After three major website updates and multiple small projects, I can say with conviction: Engine consistently brings creative ideas to life."
Steve Wierenga
Steve Wierenga
Ajacs Die Sales Corporation
REVUE Magazine
REVUE Magazine
REVUE Magazine reinvents itself monthly as the premier guide for music, arts, food and drink in West Michigan, and its online presence mirrors that creative energy. Engine delivered a website design that takes into account the need for speed, flexibility and striking graphics that can be switched out in a snap.
Holland Board of Public Works
Holland Board of Public Works
The Holland Board of Public Works sought to improve its outreach to its some 75,000 customers who use electricity, water and wastewater treatment services. Engine responded with a customized website that allows BPW staff to update information quickly -- a critical feature in emergencies.
Ajacs Die Sales needed to cut the time it took to maintain online catalogs of parts from more than 50 leading suppliers of industrial goods, yet keep its website inviting to visitors. Engine developed front and back end systems that balanced both needs perfectly.
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery
Grand Rapids Pizza & Delivery wanted to improve the time it took for customers to order menu items over the phone or online, so it turned to Engine to integrate three separate ordering methods into one seamless system.
Van's Sports
Van's Sports
As one of the largest marine OEMs in the Midwest,Van’s Sports Center sought to streamline access to several databases involving more than 15 million parts. Engine provided the knowhow to integrate all the information into one smooth system.
Toburen Law
Toburen Law
Attorney Mike Toburen needed to raise his online profile in a crowded West Michigan marketplace for legal services. He turned to Engine to create a website that conveys competence and confidence through clean design and great content.
Divani wanted a dynamic website that captured the bar/restaurant’s comfy, yet playful, personality. Engine responded to the challenge with a website design that acted as a perfect backdrop for strong or subtle images that could be swapped out easily to mark different promotions.

Vroom -- The Digital News Bureau of Engine

Our Approach

Bill Smith is preparing to have heart-to-heart talks with most of his employees at CompuCraft Inc. in Grand Rapids, but the problem is he doesn’t know what to say yet.

Like virtually every company in the metro area that has salaried personnel, Bill is waiting to know today whether he will be asking some employees who have never punched a time clock in their lives to keep track of their overtime on an hourly basis. 

The Washington Post reported that the Obama administration today is expected to announce new rules on how that overtime threshold is reached, which the Labor Department estimates may boost the paychecks of more than 4 million American workers.

“I don’t think this is going to be easy -- it’s not just quick conversations that we knock out around the table,” Bill says. “There’s a lot of emotional intelligence that will come into play here.  Some people may say: Hey, I went to college and I'm not going to do that (punch a time clock).”

He set up a flow of RSS news feeds that will alert him when the U.S. Department of Labor issues rules on changes to the Fair Labor Standards Act regarding exempt versus nonexempt positions -- a pretty easy thing for Bill to do since CompuCraft is an IT management company that built its reputation in West Michigan as “the” place to go for Apple products and applications. 

After the Labor Department issues the rules, companies reportedly will have until Dec. 1 to get them implemented -- which is better than the 60 days notice that most local companies expected.   For companies that are in the service sector like CompuCraft, that delay is going to make life easier.

“We are not an 8-to-5 company, it’s the nature of our business,” Bill says. “Probably two-thirds of our full-time employees are exempt. How will we compensate someone for answering an email on Saturday or taking a phone call from a client at night?”

In general, employees may be exempt from overtime if they are paid more than $23,660 annually on a salary basis with certain job duties in administrative, professional, computer worker or sales positions. The proposed changes may set the overtime exemption threshold at $47,476 annually for those job classifications.

Bill said the Labor Department hasn’t changed the tests for executive, administrative, professional, computer or outside sales duties yet, but it is considering a California-style rule that would alter how the tests are applied.

“So we are waiting for the final rulings,” he says. “We may have to adjust people’s job descriptions and pay or put them on hourly. We don’t know.

“But we do know that this totally shakes the roots of how you operate your business.”

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    Cliff Frantz

    Cliff Frantz works with clients to develop online content, specializing in creative writing, video production and studio recording. Cliff also
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    Specializing in marketing, journalism, PR and corporate development, Managing Partner Brian Edwards provides strategic direction to the clients of Engine.
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    Engine’s longtime lead developer Justin White, who now works as a contractor for us, specializes in integrating the newest technologies and
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  • Jesper Dinesen

    Jesper Dinesen

    Jesper Dinesen has been assisting West Michigan companies since 2005 in website development, with particular expertise in Joomla-based platforms. He
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