Our Approach to Content

Videos are characterized as being more complicated to produce, with a longer shelf life and use of different channels as it concentrates on visuals rather than the written word.  Like the blogs, the initial distribution of the video rests largely with the client, and the video can be redistributed over time -- unlike a social media post that is largely “one and out.” Videos call for a greater engagement by the reader.

Like blogs, news releases are more complicated to produce, aimed specifically at traditional and social media outlets that would then act as distribution points along with channels owned or paid for by the client. Google will give reports by neutral third-party outlets a higher ranking on the Search Engine Results Pages, and the information is often shared by others.

Social media posts are characterized as quick and simple to produce, with a relatively short shelf life and generally local reach. This tool may be suitable for publicizing a new product or service, pushed out on a channel such as LinkedIn to existing clientele or potentially new clients through use of a boost. The impact of the post depends heavily on when the target audience is accessing channel pages and how likely the audience will share the post.

Blogs are more complicated to produce, with a longer shelf life due to the quality of content that is meant to inform the reader, rather than promote a product. Distribution of the blog rest largely with channels owned or paid for by the client, and the blog can be redistributed over time -- unlike a social media post that is largely “one and out.” Blogs generally call for a greater engagement by the reader.

In addition to the four basic tools, Engine provides content for websites, advertising strategy, case studies, white papers, printed brochure copy, trade journal articles, and research.

Please contact us to talk more about how we can help you with your online content

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